People and Performance
Once the team's growth strategy has been defined, we continue to work with your organization to ensure that its structure, processes, competencies and resources are aligned to deliver target market share growth. People and Performance support is targeted at empowering your team to successfully implement your growth strategy in the marketplace.
Relevant Situations:
- A company lacks an effective planning process, or needs to better integrate marketing and customer planning
- Unclear mandate or roles and responsibilities between Marketing and Sales teams
- A Business Unit requires tools to assess the required competencies of its people, and identify gaps for training
- A dynamic marketplace requires a company to develop a more "customer facing" structure and culture
How We Can Help:
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Business Process Design and Customization
- Planning process for brands, categories or therapeutic areas, customer segments, and channels
- Innovation Planning
- Marketing/Sales Process Integration
- Functional/Department Planning
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Organization Analysis and Design
- Mandate, Role and Structure Assessment and Recommendations
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Competency Assessment and Development
- Competency Assessment and Development
- Capability Building and Coaching
- Capability Building
Plan Implementation Services
“Jacqueline has helped me re-set the expectations amongst my Senior Staff about what is expected in our strategic plans, and we have developed an annual process that requires a significant level of cross-channel involvement. With her support, I have taken a team of fairly junior Marketers, and developed them into a high-performing team that now develops in-depth strategic plan documents. As a testament to the value of our efforts, our Commercial Team is currently exceeding our sales and share goals for the year.”
Vice President Marketing
Leading Medical Device Company
