Testimonials

“Over the past 10 years, I have had the opportunity to engage Jacqueline on a number of projects while working in various positions at a major healthcare company.

The initial engagement was to develop a three year strategic plan for the Canadian Nutrition business. Prior to the engagement, we had very little structure or process for planning, and strategic plans were primarily financial exercises. Jacqueline (via Tandem Consulting), did an excellent job of leading the project. The insights from this engagement identified gaps in our market knowledge, resulting in a cycle of quality strategic planning. The strategic planning engagement identified opportunities to improve our brand planning.

Jacqueline and Tandem were also engaged to analyze and recommend whether we should continue to distribute our Nutritional Products to the grocery channel via the incumbent food broker or move to a direct sales model. The results of this engagement led to a complete re-structuring of the retail sales and marketing organization. The new organization was very successful and accelerated our revenue and dramatically improved customer relationships ” Read More

Jeff Smith, General Manager, NxStage Medical, Inc.

“Our organization Sun-Rype Products, has worked with Jacqueline many times over the past number of years, and I have personally been a part of most of these sessions. She has provided extensive strategic planning training for our Marketing Department, enabling us to move from a very fragmented, undisciplined planning process to one that is more cohesive and effective that we still use today.

Other projects that we worked on with her included a Research Training session to improve our approach to consumer research and ultimately, improve the quality of the output of research. Jacqueline also facilitated a very effective Competitive Response Session with a multi-functional team to help us develop cohesive, actionable strategies to address some very significant pressure we were experiencing.

In all of these sessions, Jacqueline was an excellent facilitator, keeping us focused on our task and helping us to get to actionable, meaningful strategies and tactics. She understands the Consumer Packaged Goods business very well, and that expertise brings a lot of context to her ability to facilitate effectively.” Read More

Barbara Grant, Group Marketing Manager, Sun-Rype Products Ltd.